Digital Growth & Lifecycle Marketer - Wellness - Full-time Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates Posted 2026-07-10 📌 Job Title: Digital Growth & Lifecycle Marketer - Wellness - Full-time📍 Location: Abu Dhabi, UAE🕐 Employment type: Full-time🌍 Environment: Wellness Environment About the Role We are searching on behalf of our client for this role. This position is not with OVI.We are looking for a hands-on, independent, and versatile Digital Growth & Lifecycle Marketer with 3+ years of experience to drive our B2C digital growth. You will step into a fully established marketing tech stack and own the full funnel — acquisition through paid and organic, retention and loyalty through CRM and lifecycle — to drive bookings, memberships, and repeat visits. Key Responsibilities Build, run, and optimize campaigns on Meta, with TikTok and Google as needed, to drive class bookings, package sales, and cost-effective client acquisition. Own budget allocation and ROAS. Own the retention engine across email, WhatsApp, and automated flows. Segment the client base and run reactivation, win-back, and loyalty campaigns. Build and maintain dashboards across channels, website, and CRM. Maintain UTM discipline and Meta pixel/CAPI tracking. Plan, schedule, and manage organic content on Instagram, Facebook, and TikTok. Handle community management to keep our audience engaged. Support the promotion of workshops, community events, launches, and brand collaborations. Your Profile 3+ years full-stack B2C digital marketing experience. A wellness, fitness, or membership background is strongly preferred. A hands-on, get-things-done attitude with a strong sense of ownership. Exceptional communication skills, confident managing various stakeholders. You think in bookings, occupancy, and retention. Quick to learn new AI and marketing tools, proficient in Canva and basic CapCut. What's Offered Competitive salary package. Employment visa sponsored by the client. Medical health insurance according to company policy. A visible, high-impact role shaping the client’s wellness experience strategy. A collaborative, passionate, wellness-driven team environment. Opportunities to grow with a fast-expanding premium wellness brand. Ideal Candidate The ideal candidate is a proactive digital marketer with a passion for wellness and a knack for driving growth through innovative strategies. You are comfortable working independently, have a keen eye for detail, and are eager to contribute to a premium brand's expansion. Your ability to communicate effectively and manage multiple stakeholders will be key to your success in this role. When you apply to this role, AI may be used to help analyse and format your information so the hiring team can review it more easily. Frequently asked questionsHow do I apply for the Digital Growth & Lifecycle Marketer - Wellness - Full-time role?You can apply directly on this page — submit your CV and contact details through the application form, no account required.