Lead Generation Strategist - Marketing Mumbai, Maharashtra, India Posted 2026-07-16 📌 Job Title: Lead Generation Strategist (Mid-Senior Level)📍 Location: Worli Mumbai, India🕐 Employment type: Full-time🌍 Environment: Marketing Environment⏰ Timings: 10:30 AM to 7:30 PM💰 CTC: ₹3 – ₹12 LPA (depending on experience) About the Role We are searching on behalf of our client for this role. This position is not with OVI.We’re looking for a sharp, strategic, and execution-obsessed B2B Lead Generation Strategist who knows how to build high-performing pipelines across LinkedIn, cold email, newsletters, SEO content, communities, and outbound workflows. This is not a spray-and-pray lead gen role—it’s a precision-driven growth and marketing role focused on crafting ICPs and messaging, building outbound workflows, running multi-channel campaigns, leveraging AI agents, tools, and automations, and ultimately driving high-intent discovery calls for our client. Key Responsibilities Build and execute multi-channel lead gen systems (LinkedIn + cold email + content-led inbound + communities). Generate qualified leads, nurture them, and move them to booked calls. Work with the founder and GTM team to keep the pipeline full at all times. Create target lists, ICPs, buyer triggers, and value propositions that drive better-quality leads. Write personalised outbound messages that actually convert. Run outreach via AI agents + enrichment tools. Manage domain health, deliverability, sequencing, and outreach volume. Use tools like Apollo, Clay, instantly, Waalaxy, Snov, SalesQL, etc. Support in creating inbound content angles that drive lead enquiries. Sync with the content team so outbound + content push the same audience. Track leads generated, reply rates, booking rates, and channel performance. Optimise messaging, targeting, and campaign strategy to keep increasing lead volume. Your Profile Excited by variety and the idea of working on multiple businesses. Clear understanding of outbound funnels and buyer psychology. Skilled with LinkedIn, cold email, data enrichment, and automation tools. Comfortable owning a weekly lead target. Analytical, organised, structured, and fast-moving. Loves testing, experimenting, and improving pipelines. Obsessed with lead quality, not just activity. What's Offered Work directly on real founder pipelines. Exposure to multiple industries and global markets. Learn AI-led growth systems that very few agencies in India truly understand. Work from WeWork, Worli with a young, hungry team. High growth potential + incentives tied to lead performance. Ideal Candidate The ideal candidate is someone who thrives in a dynamic environment and is passionate about lead generation and marketing. You should be eager to work with a variety of businesses and have a strong understanding of outbound marketing strategies. Your ability to leverage AI tools and create effective messaging will be key to your success in this role. When you apply to this role, AI may be used to help analyse and format your information so the hiring team can review it more easily. Frequently asked questionsHow do I apply for the Lead Generation Strategist - Marketing role?You can apply directly on this page — submit your CV and contact details through the application form, no account required.